THE STORY OF ILL.I ILL.I OPTICS IS THE AMALGAMATION OF A LIFELONG PASSION FOR EXPERIMENTAL EYEWEAR, BROUGHT TO LIFE THROUGH A CREATIVE PARTNERSHIP BETWEEN WILL.I.AM AND GEORGE GORROW, DESIGNER AND CLOSE FRIEND. AS AN EYEWEAR CONNOISSEUR AND AVID COLLECTOR, WILL.I.AM IS INTERNATIONALLY RECOGNIZED FOR HIS FASHION FORWARD FRAMES BOTH ON AND OFF THE STAGE. THIS PASSION SPANS TWENTY YEARS OF WILL.I.AM'S CAREER AND THE PROJECT IS PERFECTLY COMPLIMENTED WITH GEORGE'S CULT DESIGN FOLLOWING.

THE COLLECTIONS ARE A MARRIAGE OF EARLY HIP HOP AND CONTEMPORARY PROGRESSIVE INFLUENCES. ROOTED IN POPULAR CULTURE, ILL.I IS BOTH UNIQUE AND UNEXPECTED WITH A FORWARD THINKING AND UNCONVENTIONAL APPROACH. ALL FRAMES ARE HANDMADE IN ITALY WITH LEADING INDUSTRY CRAFTSMANSHIP AND INNOVATIVE TECHNIQUES, HOWEVER, ILL.I AIMS TO INSPIRE BY PUSHING BOUNDARIES OF TRADITIONAL EYEWEAR WITH AVANT-GARDE AND UNORTHODOX APPROACHES.